Privacy and cookie policy


We respect your right to privacy. Because of this, any information that you give to the Media Archive for Central England (MACE) will not be sold to another organisation without your express permission. Any details that you supply to MACE that might identify you are held and processed lawfully and in accordance with the Data Protection Act 1998. 

MACE may use the information you give us to contact you to send details of our new services or to assist us in understanding our customers better. If you do not wish to receive details of our new services send an email to

MACE is the sole owner of the information collected on this website. Our website development partner (Tincan Limited) has access to this information for website maintenance purposes only. MACE uses MailChimp as a method of distributing e-newsletters to users who have agreed to receive them. MailChimp's privacy policy can be found here.  

No financial information is stored on our servers or those of our partner Tincan Limited.

MACE accepts debit and credit card payments over the telephone. We use Paypal's secure Virtual Terminal to process debit and credit card payments. MACE does not store debit or credit card details using this system, nor do we share customer details with any third parties.

This website contains links to other websites with their own privacy policies. MACE and its partners are not responsible for the privacy policies of these websites.

You will be notified of any changes to our privacy policy both on the website and by email. You will always have a choice as to whether or not you wish us to use your information for additional purposes.

If you have any queries about our privacy policy please email us at


This website uses cookies. By continuing to use the site you are agreeing to its use of cookies.

Cookies are small text files that are stored in your web browser (Internet Explorer, Safari, Firefox for example) on your computer, tablet or mobile phone to enable functionality on websites. Cookies might be used for the following purposes: to enable certain functions; provide analytics and store your preferences.  

How does this website use cookies?

This website places cookies for Google Analytics, which enables the behaviour of users on a website to be analysed so that we can identify what kind of content site visitors like and don't like and to help us provide the best user experience. All the data we collect is anonymous and cannot be used to identify individuals.  The data is used for statistical purposes only and never shows any confidential information. The data itself is only visible to staff at the Media Archive for Central England, our web development team at Tincan and teams at Google where the data is processed.

This website also includes video/audio content from Vimeo and you should be aware Vimeo may set cookies while you're using this website. You can find more details about Vimeo's cookie policy here.  

You can restrict or block the cookies used by the website through your browser settings but this will impact on your user experience. The 'Help' function within your browser should tell you how. Alternatively, you can visit which provides directions on how to block cookies on all major browsers. This site also explains how you can delete cookies that have already been stored on your computer as well as general information about cookies.

You should be aware though that restricting cookies may impact on the functionality of the websites you visit.